Airbus Helicopters Inc
Airbus Helicopters Inc., formerly Eurocopter, is a subsidiary wholly owned by the Airbus Group, a global aerospace and defense leader. By a process of successive integrations, Airbus Helicopters has become the world-leading rotorcraft manufacturer with a turnover of 6.3 billion euros. Airbus Helicopters’ range of civil and military helicopters is the world’s largest; its aircraft account for one third of the worldwide civil and para-public fleet.
Understanding the Challenges and Setting Objectives
Airbus Helicopters formerly utilized several different suppliers to produce each of the products they desired to make available to fans of their craft and employees. Team members were responsible for counting and managing all inventory levels. Airbus Helicopters did not have an effective online store presence with a broad product selection.
Airbus Helicopters came to Advanced-Online in 2004 with specific brand and product needs for their company as well as the desire to eliminate the inventory they were holding. They wanted to branch out and offer a full product line of promotional products, apparel, prints, decals, posters and products branded with their craft images. Airbus Helicopters also wanted to have a strong online presence marketed to pilots, mechanics and others associated with their craft.
The Advanced-Online Solution
Advanced-Online worked with Airbus Helicopters to set up a product line that included logoed products across a broad spectrum including craft specific products, a very popular category in the aircraft industry. After planning, Advanced-Online created an entire set of decals, magnets, tees, drinkware, wall decals, apparel and other products featuring images of each craft to be added to their online store.
Advanced-Online’s on-demand production model allowed Airbus Helicopters to provide Airbus Helicopters enthusiasts and employees a very broad cross section of products at the quality level they desired.
Awhile back, Airbus Helicopters went through a brand change from American Eurocopter to their current name. Advanced-Online seamlessly provided the transition for the online store from the old brand to the new brand.
Advanced-Online also set up an onsite store for Airbus Helicopters that allows their staff to provide a physical store for employees and visitors to purchase merchandise at the Airbus Helicopter facility. Airbus Helicopters is using Advanced-Online’s proprietary Point of Sale system to process orders, manage inventory, for reporting and inventory replenishment.