Fellowship of Christian Athletes
Since 1954, the Fellowship of Christian Athletes has been challenging coaches and athletes on the professional, college, high school, junior high and youth levels to use the powerful medium of athletics to impact the world for Jesus Christ. FCA is the largest Christian sports organization in America. FCA focuses on serving local communities by equipping, empowering and encouraging people to make a difference for Christ.
Understanding the Challenges
Fellowship of Christian Athletes has grown to over 1000 staff members and thousands of volunteers nationally and internationally. As FCA expanded, managing graphic resources such as promotional, apparel, stationery, printed materials and event products for staff and volunteers and became a significant challenge for the organization.
Setting New Objectives
Members of the FCA marketing and management team determined to consolidate the ordering process for the various channels. FCA had established ordering environments for each different type of graphic product group that needed to be consolidated in order to improve brand control and communication to the field about products available.
FCA also need a reporting system to measure accountability of the products used, sales reporting, inventory reporting, customized billing for internal cost centers, and online customization of event products and marketing products by event or location. Additional goals were cost control, customer service, speed, and inventory management.
The Advanced-Online Solution
Advanced-Online took control of all products needed by FCA locations including printed materials, business cards/stationery, bibles, books, DVDs, promotional items, apparel, event products and other miscellaneous products while creating a single online ordering process to support all locations.
Advanced-Online set min and max levels for all inventory items based on historical use to eliminate back orders to customers. An automated process for replenishing inventory levels and approvals were next put in place. With tight controls and reliable data, obsolete product spoilage dropped drastically. Back orders and delays to customers were virtually eliminated.
A sophisticated reporting system rolled up all information for management review along with customized a billing solution that put the marketing team in the driver’s seat to make informed decisions about spending by location. FCA locations received a convenient solution for one stop ordering for all products needed for marketing purposes with great service and increased response times.
To view their store and products please visit FCAGear.com