Spreading a reputation for top-quality products, business innovations and consistently reliable service, Interstate Batteries is the number one replacement brand battery in North America. Now over a billion dollar corporation, Interstate Batteries continues to thrive on innovation, as well as business principles founded on the golden rule: Treat others as you would like to be treated.
Understanding the Challenges and Objectives
Members of Interstate Batteries are responsible for promoting their brand, working with strict brand guidelines and requirements for all products. Interstate Batteries needed an online solution to make available promotional and apparel merchandise to employees, distributors, dealers and the public.
Interstate Batteries was looking for business partner to provide an outsourced solution for their online store who could manage inventory while keeping their brand consistent, and increase the options available to internal and external customers.
The Advanced-Online Solution
Advanced-Online took over responsibility of developing the new online store with the requirement of rebranding products in line with corporate brand standards. All graphics were redeveloped for products then approved for launch of the new store.
Advanced-Online provided promotional and apparel products, decals, wall decals, posters, prints, branded products with NASCAR images for #18 supported by Interstate Batteries. Also developed were a large group of fun products with graphics within the brand, but for retail and casual application.
The unique on-demand production model provided by Advanced-Online eliminated the need for Interstate Batteries to hold significant inventory. Almost all orders are produced in 24 hours on-demand in the Advanced-Online production facility. Advanced-Online has also provided an onsite solution for Interstate Batteries at the occasional large conventions to allow attendees to purchase branded merchandise.