Southern Methodist University (SMU) Overview

SMUA nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located near the heart of Dallas. SMU’s 11,000 students benefit from small classes, leadership opportunities, international study and innovative programs.

Understanding the Challenges and Setting Objectives

Members of the SMU Athletics management team did not have a high level online store to support fans, alumni, parents and students of SMU with only 450 product options. Additionally, the SMU Athletics team desired more robust designs for sports specific merchandise.

The SMU team set out to find a vendor that could provide a broader selection of merchandise for alumni, parents, fans and students of SMU Athletics. The team also was determined to gain tighter control of branded logos used in the market to develop consistent name recognition for the athletics program at SMU. Another goal was to develop more products with sports specific branding of the special sports logos developed by SMU.

The Advanced-Online Solution

Advanced-Online was selected by SMU Athletics to build an online store for all market channels needed with an eye on brand control, revenue enhancement, product line expansion, product quality and customer service representative of the University.

Advanced-Online took responsibility of building a product line that now stands at over 2500 products including personalized jerseys, broad choices for sports specific and alumni apparel and the largest selection of branded merchandise for SMU Athletics in the country.

Advanced-Online has worked closely with SMU to develop a robust level of products geared for their sports that have been very successful like the tournament level Mustang basketball program.