Western Michigan University Overview
Western Michigan University is a national research university enrolling nearly 24,000 students from across the United States and 100 other countries. Founded in 1903, it is a learner-centered, discovery-driven and globally engaged public university that stands out among America’s more than 4,600 higher education institutions.
Understanding the Challenges and Setting New Objectives
Members of the Western Michigan Athletics management team did not have a high level online store to support fans, alumni, parents and students of Western Michigan University.
The Western Michigan Athletics Marketing Staff set out to find a vendor that could provide a broad selection of merchandise for alumni, parents, fans and students of Western Michigan University Athletics. The team also was determined to gain tight control of branded logos used in the market to develop consistent name recognition for the athletics program at Western Michigan. Another goal was to develop a solution for additional retro graphics to be used on products. Finally, WMU wanted to have replica hockey jerseys available online for personalization.
The Advanced-Online Solution
Advanced-Online was selected by Western Michigan Athletics to build an online store for all market channels needed with an eye on brand control, revenue enhancement, product quality and customer service representative of the University.
Advanced-Online took responsibility of building a product line that now stands at over 1600 products including personalized jerseys, personalized hockey jerseys, broad choices for alumni apparel and the largest selection of branded merchandise for Western Michigan Athletics in the country.
Western Michigan was instrumental in helping Advanced-Online develop their current personalized hockey jersey program for all of our schools with robust hockey programs.