In alignment with the educational mission of Oakland University, Oakland Athletics is dedicated to the betterment of their Student-Athletes. Their mission is to guide, encourage, and support their Student-Athletes as they strive for excellence in academics, athletically and socially. Above all else, Oakland strives to produce graduates, champions and friends of the University.

Understanding the Challenges

Members of the Oakland Athletics management team did not have a high level online store and had issues with brand control of products with Athletics marks.

Setting New Objectives

The Oakland Athletics team set out to find a vendor that could provide a broad selection of merchandise for alumni, parents, fans and students of Oakland University Athletics. The team also was determined to gain tighter control of branded logos used in the market to develop consistent name recognition for the athletics program at Oakland.

The Advanced-Online Solution

After visiting the Advanced-Online facility, Advanced-Online was selected by Oakland Athletics to build an online store for all market channels needed with an eye on brand control, revenue enhancement, product quality and customer service representative of the University.

Advanced-Online took responsibility of building a product line that now stands at over 800 products including personalized jerseys, broad choices for alumni apparel and the largest selection of branded merchandise for Oakland Athletics in the country. Advanced-Online has also provided a marketing package of free promotional flyers, design capability for advertising, email campaigns, branded merchandise tags and banners to develop online sales in partnership with Oakland Athletics.


To view their store and products please visit OaklandGrizzliesGear.com