LOCKHEED MARTINLockheed Martin is a global security company principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems. The Aeronautics Division provides tactical aircraft, airlift, and aeronautical research and development lines of business.

Understanding the Challenges

Members of the Lockheed Martin Employee Association manage the onsite and online store facilities for the Aeronautical division. The employee association utilizes the online and onsite stores to generate income to provide enhanced employee recreation and services for Lockheed Martin employees. Existing stores had brand control issues, inventory issues and reporting inconsistencies.

Setting New Objectives

The Board of the Association set out to increase the presence and quality of the onsite and online stores and the corresponding revenues from the stores. Reporting and reconciliation of funds was an important requirement. Additionally, licensing revenue reporting and management were a required feature needed by the team.

The Advanced-Online Solution

Advanced-Online took over responsibility of the existing onsite stores with the requirement of rebranding products in line with corporate requirements. All graphics were redeveloped, stores were re-merchandised and all new products were provided.

An improved online solution was developed as a new source of long term revenue for the employee association. New sophisticated reporting was developed to manage the payroll deduction environment, licensing requirements and royalty reporting needed for Lockheed Martin.

Advanced-Online is in a second phase of adding new branded product designs and expanding internet sales outreach and sales through other methods to increase revenue to Lockheed Martin.

Advanced-Online’s sophisticated online ordering solution and onsite store management software has proven to be successful for Lockheed Martin creating an environment of high customer service for Lockheed Martin employees while solving problems with reporting and licensing.


To view their store and products please visit LockheedMartinGear.com